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Air Jordan1

jordanfan10 / 2008-11-05

 

Air Jordan 1 (I)
In the 1984 NBA Draft, Michael was selected by the with the No. 3 overall pick. This was after seeing Jordan perform a wonderful three years in North Carolina and co-captain and star of the Olympic basketball team in 1984 which as you all know picked up the gold medal. Nike understood that this player would turn out to be something else and signed him up to create a line of shoes and appearal.
Banned design - backlash or marketing trick
The model was banned by the coach of  Chicago Bulls until it was  released back in 1985 because the color of the shoe didn’t match the uniforms.
For which Micheal Jordan was even fined $1000 for the first time,$2000 for the second time, until $5000 for each time at the end.
However, this actually helped to create more publicity and interest for the shoes. For this reason, Converse’s position in the basketball shoes has been shaken for the first time.
Who knows, it might have been a marketing trick from Nike.
Jordan use tricolor of white, red,black, and hard-rubber- Soles
, Though there is no much scientific and technology in jordan1, it is even kind of heavy pairs of shoes, but it has its own significant as it's  the beginning of an era.

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